Cereal Profiles, Entry 3

Blueberry Muffin Tops by Malt – O – Meal

First of all, I had never heard of Malt – O – Meal cereal company before. This acquisition was picked up on my Philly trip while browsing the cereal aisle. It was right next to the health cereal section and kind of above some cereal bars. This stock placement combined with the odd shape of the box made me confused at first. I wasn’t even sure it was a cereal. I decided to try it out nonetheless. It was an impulse buy, based on the fact that it was a “blueberry muffin” cereal. Beyond that I wasn’t even sure what I was in store for.

It turns out that this is very similar to Cinnamon Toast Crunch. It is approximately the same size and approximately the same texture. The only textural difference is that Blueberry Muffin Tops lacks the sprinkling of sugar and cinnamon on the outside of each crisp. This means you don’t get that extra weird sugar crunch in between your teeth while you eat it, like you do with Cinnamon Toast Crunch. In my opinion, this is a good thing. That odd sensation always made me cringe a little and always felt like a drawback. As far as the taste goes, Blueberry Muffin Tops is pretty good. It has that generic “blueberry” flavor that you get with any “blueberry” snack product, but it is mild and evenly distributed. While I don’t personally partake in this, it could even be a good hand-in-box snack; sans-milk. These are quite delicious.



Jumbo Multi-Grain Krispies with a touch of honey by Kelloggs

This is a new variation of Rice Krispies, complete with Snack, Crackle, and Pop on the box cover. Whenever a new variation comes out on a classic cereal, I feel compelled to try it out.
Right off the bat I can say I don’t really expect eating this to resemble a Rice Krispies eating experience. Looking at them, you can tell they are bigger than standard Rice Krispies, as advertised, and I know just based off of that fact that the texture is going to be different. And it is. These Jumbo ones don’t have the exact same crisp to them that standard Rice Krispies have. You know that crisp where if you shovel too big of a spoonful into your mouth, chewing it makes the little Krispies feel like they are taking mini-bites out of your cheek? The sort of crisp that you sense comes from inside the little grains themselves. Indeed, while the Jumbo Multi-Grains are crispy, the insides are more puffy and less crispier than regular Rice Krispies. The flavor is pretty good; kind of generic but good nonetheless. It’s a little sweet, no real big wow though. You know with an established brand like Rice Krispies they really can’t go way out there with the flavor. But Jumbo Multi-Grain Krispies does not disappoint.
These remind me of some other sort of puffin cereal that I have had before that I kind of liked. I want to say Kix but I know it’s not that….